Ed Wairumbi

UX / Product Designer

I turn research into clear, considered digital experiences.

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I design digital experiences by making complex things easier to understand.

I’m Ed Wairumbi, a UX / Product Designer based in Glasgow. I work from research through to interaction and interface design, turning user needs, business requirements and complex journeys into clearer digital experiences.

At ACCA, I work across UX research and design, helping teams understand user needs, improve complex journeys and turn findings into practical design recommendations.

Outside my core role, I designed, built and launched ChegElectric’s website, then supported its SEO metadata, analytics and performance reporting.

Outside work, you’ll usually find me running, taking photographs or travelling.

Design principles

01 — Clarity first

I turn complexity into experiences people can understand and act on.

02 — Evidence over assumption

I use research, testing and live signals to separate what we know from what we assume.

03 — Own the problem

I stay close to the work from understanding the problem through design, delivery and iteration.

04 — Adapt when the evidence changes

The first answer is not sacred. Better information should lead to better decisions.

Outside of work

Boat on calm water beneath a broad sky in Mombasa, Kenya — Mombasa, Kenya

I’m curious about a lot more than design. I love travelling, experiencing new places and disappearing down a rabbit hole whenever something catches my interest.

When I’m closer to home, I’m usually training, cycling, cooking, listening to music or spending time with friends.

View my experience →